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Discount Tire/America’s Tire is committed to
the privacy of customer information gathered in retail stores, mobile applications
and online through tires.com, discounttire.com, americastire.com and discounttiredirect.com
websites (collectively, the “Site”). Amendments to this privacy policy will be
posted at this URL and will be effective when posted. Personal Information Collected We collect personally identifiable information that
you voluntarily submit to us when you fill out an order form for tires, wheels
or services. The type of information that may be requested includes your
contact information (physical addresses, phone numbers, email addresses) and
financial information (account or credit card numbers). Contact information
from the order form may be used to ship orders to customers. Financial
information collected is used to bill you for products and services.
Information about your vehicle(s) may also be collected to help us provide
better tire or wheel fitment and replacement recommendations for your needs,
special offers or store location. We may share your personally identifiable
information with our service providers to improve your customer experience but
will never sell or market your information to third party companies for their marketing
purposes. Automated Collection We and our
service providers use cookies, web beacons, and other technologies to receive
and store certain types of information whenever you interact with us through
your computer, tablet or mobile device. This information includes but is not
limited to: the pages you visit on our site or mobile application; the web
address from which you came; the type of browser/device/hardware you are using;
purchase information and checkout process; search terms; and IP-based geographic
location. All this helps us recognize
you, customize your website experience and make our marketing messages more
relevant. We may connect information collected automatically
with information we already have about you in order to identify you as a
Discount Tire/America’s Tire guest. If we are able to identify you as a guest
we may, for example, link your activity on our website to your activity in a
Discount Tire/America’s Tire store or on one of our mobile applications. This
allows us to provide you with a personalized experience regardless of how you
interact with us – online, in store, mobile, etc. In order to provide the best guest experience
possible, we also use automated information collection technologies for
reporting and analysis purposes. We examine metrics such as how you are
shopping on our website, in our stores, and on our mobile applications, the
performance of our marketing efforts, and your response to those marketing
efforts. Our Site does not respond to Do Not Track signals. Third Party Collection This Site contains links and
references to other websites, including social media, but Discount
Tire/America’s Tire is in no way responsible for the privacy practices,
security measures or the content of such websites. Security We utilize industry standard or better security
measures relating to the loss, misuse or alteration of the information about
you that is under our control and to avoid unauthorized access to your
personally identifiable information. Choice and Opt Out You may opt-out of receiving communications
from us by sending an email to consumeraffairs@discounttire.com with “Opt out”
in the subject line. Contacting Our Administrators If you have any questions about this privacy policy,
the practices of this Site, or your dealings with this Site, you can contact us
at: Consumer Affairs Discount Tire/America’s Tire Corporate Office 20225 N. Scottsdale Rd. Scottsdale, AZ 85255 ConsumerAffairs@discounttire.com |